Case Study Of Gizzmovest Manufactures The Product Line Essay

1. Introduction 101geo is the business that will form the basis for the study in this paper. It is a small business, which was established in 2011 and operates as a sole trader. 101geo caters to the rapidly growing location based game market, including geocaching and munzee . The store is an online only operation, with no brick and mortar premises, is based in Australia and mainly supplies customers in Australia and New Zealand. It sells a variety of items that cater to the players of the games mentioned above, and the items sold vary from plastic containers to GPS receivers. For the purposes of this marketing study, we will examine one product line that 101geo retails, i.e. GPS protective cases (101geo 2015) 2. Current Marketing Situation 2.1. Product An American company called Gizzmovest manufactures the product line we are examining. It is a range of ethylene-based foam products, custom made for individual models of handheld GPS receivers and offer a high degree of drop and impact protection. They feature a ‘grippy’ texture to reduce accidental drops and have air filled ‘crush zones’ around the case to prevent damage to the device in the event of a drop. (Gizzmovest 2015) The cases are produced for two different manufacturers of GPS receivers – Garmin and DeLorme. Since DeLorme does not have a retail presence in this region, and their products are rarely found, 101geo only stocks cases to suit the Garmin range of devices. 2.2. Market Garmin produce a wide range of

The Dangers Of The Tobacco Industry - 974 Words

Were there strategies used by public figures to create and spread doubt over scientific findings? In the early 1950s, the Tobacco industry was in disarray over the release of a scientific paper, on several mediums, that demonstrated the connection between the carcinogens in cigarette smoke to several types of cancer. In reaction to this devastating paper, Tobacco executives banded together along with a public relations firm, R.J. Reynolds, in order to shroud the reality of the situation; the actions taken by the Tobacco industry, ranging from funding distracting research to using public figures to speak on topics they had no authority in, would lead to an era of shrouding not only research concerning cigarettes, but also realizations about other issues, such as global warming and acid rain. There is no issue more important, out of those that were shrouded in doubt, than that of nuclear winter. By the 1980s, when President Reagan introduced his plan, the Strategic Defense Initiative ( SDI for short), there were numerous scientists who opposed it, however in the face of this massive opposition, several figures who had assisted in the tobacco campaign began to speak out in favor of the SDI, and attack the scientists researching issues related to the SDI such as nuclear winter. Several of the tactics used by the Tobacco industry were present in the nuclear winter issue, such as, the use of dubious authorities, the creation of committees dedicated to the spread of misinformation,Show MoreRelatedA Whistle Blower With A Strong Moral Compass1242 Words   |  5 Pagesoffer to become the head of research and development, for BW, one of the largest tobacco companies at that time. Why would a medical professional want to work for a cigarette company? Perhaps a six-figure salary with lucrative benefits and stock options won Wigand over to the dark side of the tobacco industry. 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Jurassic Park Essay Paper Example For Students

Jurassic Park Essay Paper SummaryJurassic ParkThe Story takes place on an Island off the Coast of Costa Rica. Where very wealthy man, John Hammond, has set up a genetically engineered Dinosaur preserve. Before he opens this living attraction to the public(only the people who can afford it) He needs people, who he thinks will be good judges of the Park. He brings them in and begins to awe them with the sights of real dinosaurs. One of the visitors, Ian Malcolm, predicts that this is impossible to accomplish. For he says there are flaws in the system, and according to his chaos theory these animals cannot be predicted. While they are in awe one of the computer programmers, Dennis Nedry, is secretly planning to steal dinosaur embryos from the park and sell them to a company that is trying to stay in business with Hammond. The only way Nedry can obtain these embryos id to shut down the park power so he can sneak into the freezing chamber. He does while the other visitors are touring the park, and everything goes wrong from there. As he is racing to get to the dock, where a boat is waiting to take the embryos, He realizes that he has gone the wrong way. He gets out of the car to try and figure out where he is and hes attacked and killed by one of the dinosaurs. Now the power is out and all the animals can get out of the no longer electrified fences. The others are stopped in front of the T-Rex holding area and he breaks through and attacks them. Everyone flees and is scattered through the park. The animals begin attacking the control building. Since all the power is out there is no way to stop them. O ne of the Scientists, Wu, finds that the once all female dinosaurs are beginning to breed. They think they got the power back on so they try to put all the animals back in their holding areas. Little did they know that the whole time the park was running on auxiliary power, and once this power ran out they could not restore the main power. When all the power finally ran out the animals began attacking full forced now. The only way to get the park running again was to have someone manually turn on another auxiliary power generator so they could get the main power running again. Two people died attempting this and finally one succeeded. They got power on and were able to call the Costa Rican government to come in and rescue them out. Once they were flying away bombs were dropped on the island and it was totally destroyed. The conflict was that man created dinosaurs without thinking. Now the dinosaurs were trying to live freely and in the process trying to destroy the barriers in the way which happen to be the men that created them. I believe that we should not temper with things that are living and unpredictable. I was not satisfied in the way this problem was solved. After the men created dinosaurs they were trying to survive on instinct and the men got scared and decided to obliterate the helpless dinosaurs. They didnt even think twice about killing them. Since they were a threat the needed to be eliminated. Men should before they act in a way that could come back to haunt them.